Pay Per Click campaigns are a quick and effective way of bringing targeted traffic to your website. This is the process of setting up a selection of targeted adverts within Google’s Paid Search space for the key phrases that are most relevant to your business.
When people then search for these terms, they will see an advert for your website. Unlike SEO, you can get listed at the top of Google instantly.
As the name suggests, unlike a lot of online advertising channels, you only pay when someone clicks on one of your adverts and visits your website. This means you can potentially save a lot of money on wasted impression for users that will never turn into customers.
The key to running a successful PPC campaign is great planning, having an organised account and having great adverts. There are many elements to a great PPC campagin, and I can help you create one that will generate you a great ROI.
Identifying which key terms and phrases will drive the most relevant traffic to your website to maximise conversions and therefore ROI.
Separating out different sets of keywords and grouping them together based on similarities, enabling more accurate ad serving to browsers.
Optimising landing pages for PPC campaigns can improve quality score, meaning your adverts are more likely to show as they are the most relevant.
Setting budgets based on what you can outlay and realistically expect to get in return from the activity.
Once a campaign has been running for a short while, I can look at tweaking the ad copy, timings and other amendments to try and improve ad performance.
Reporting on the success of the ads that have been running based on key performance indicators that we can set at the start of the project.