What is an SEO Consultant?

August 15, 2014

By Jack Stevens

A question that I get asked a lot is “so what is it you actually do?” It’s sometimes quite easy to explain, and sometimes not so much depending on the person you are talking to.

Then, whilst visiting my Nan recently, she asked me that exact question…”What is it you do for work again?”

Just imagine for a minute trying to explain SEO to your Nan; a woman who has never been on a computer in her life. So, I have broken down below the stages I went through to explain to her as quickly as was humanly possible. Hopefully this will help everyone understand a little bit better

Computer Stuff

Now this is not strictly true, as we know that the development and importance of SEO peformance on mobiles and tablets has grown exponentially over the past couple of years, however let’s not run before we can walk.

So I point at the computer in the corner of the room that is covered in dust and has remained unused since 2002. The first stage is to understand that it all starts here

 

Search Engine

“Do you know what Google is?” was my next question, probably more in hope than expectation did I think I would get a “YES” from this. So I went to explain that Google was a “Search Engine” that provides you with a list of websites. It provides you with a list of websites depending on what you type into the little search box below the big GOOGLE sign. So if I type in “presents for your Nan” then it will show you a list of websites related to that search query. Surprisingly, this seemed to be understood.

 

Do you run Google?

I went on to explain that I do not run Google, Google runs me. The order in which Google (and other search engines of course) choose to show websites is based on a number of different factors…approximately 200 “ranking signals” are currently being used by Google. Add to this the newest one, HTTPS vs HTTP which they announced last week would start to give a “ranking boost.”

Eventually the conversation fizzled out and turned to something about curtains and then biscuits, so here are my overall thoughts about how to summarise what an SEO Consultant, like myself actually does.

  • Someone who improves your website to make it better for users
  • Someone who is aware of the factors Google take into consideration when ranking websites
  • Someone who is able to provide recommendations on changes to your website that will positively impact the rankings and exposure within search results for the most relevant key phrases

3 slightly different way’s of defining it, but not too bad. Take a look at my SEO Services page for a bit more information about SEO in general.

Got any other ideas? Tweet me